Case Studies

JetBlue joined us in 2014 as part of the migration of clients using an online earn solution provided by Points.com. The motivation to convert these clients to our Earn solution came from a desire to offer a more streamlined user experience, in turn increasing conversion and commission revenue for JetBlue.  

Building on an existing relationship begun in 2014 with Virgin Atlantic, Valuedynamx partnered with Virgin Red to launch its new rewards program. Virgin Red’s ambition is to become the go-to rewards program for everything Virgin and beyond, attracting new customers through exclusive and relevant offers and making it easy to earn and spend Virgin Points – points that never expire. 

Synchrony identified an opportunity to provide their cardholders with offers relevant to staying at home during the COVID-19 crisis. We helped and ensured that the Synchrony offers wouldn’t compete against those being presented by their co-brand partners.  

IAG Loyalty required a partner to provide a technology platform and retailer network that would allow users to collect Avios when shopping online through Avios eStores. 

Asia Miles, Cathay Pacific’s travel and lifestyle rewards program in Asia, was looking to drive greater satisfaction and enrich their members’ lives through expanding points earning and redemption to include non-air partnerships and non-air redemption.