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Asia Miles

Asia Miles, Cathay Pacific’s travel and lifestyle rewards program in Asia, was looking to drive greater satisfaction and enrich their members’ lives through expanding points earning and redemption to include non-air partnerships and non-air redemption.  

The Aim

Asia Miles, was looking to drive greater satisfaction and enrich their members’ lives through expanding points earning and redemption to include non-air partnerships and non-air redemption.

Our Solution

We did this by seamlessly enabling access to their established partnership affiliation network, which offers an extensive range of rewards and redemption options, via the Asia Miles’ redemption store.

The Result

Access to our online rewards platform, opened up 1,800 rewards and 1,300 merchants located within 12 Asian countries and regions. The member base also grew to over 10 million worldwide.   

The wide network of partners enabled Asia Miles to broaden their redemption options and ensure relevant and exciting new offerings. We did this by seamlessly enabling access to their established partnership affiliation network, which offers an extensive range of rewards and redemption options, via the Asia Miles’ redemption store.

Access to our online rewards platform, was also embedded into Asia Miles’ online earning stores to further enable points earning. These actions opened up 1,800 rewards and 1,300 merchants located within 12 Asian countries and regions. The member base also grew to over 10 million worldwide.   

Asia Miles

Program Performance
20%
Increase in non-air redemptions miles burnt in 2019 versus previous year
900
Non-air partners across 8 lifestyle categories members gained access to
24%
The number of unique users of Asia Miles iShop increased by