The Aim
JetBlue wanted to offer a more streamlined user experience to their members, in turn increasing conversion and commission revenue.
Our Solution
We worked with them to redesign and improve the UX and UI of the earn website, creating an easier, simplified path to earn both in-store and online
The Result
The result was a clean look and feel that was easy for members to navigate.
In recent years, JetBlue has worked to improve their customer experiences by making all interactions seamless and simple to understand. We worked with them to redesign and improve the UX and UI of the earn website, creating an easier, simplified path to earn both in-store and online.
The result was a clean look and feel that was easy for members to navigate. We also rolled out a flat value proposition across all merchants. Finally, we launched our Link solution to provide card-linked offers for their members to earn in a frictionless way online and in-store.
Following these changes, JetBlue opened up additional communication opportunities to increase awareness and engagement across the TrueBlue member base.
