Skip to main content
IAG Loyalty

IAG Loyalty

IAG Loyalty required a partner to provide a technology platform and retailer network that would allow users to collect Avios when shopping online through Avios eStores. 

The Aim

IAG Loyalty required a partner to provide a technology platform and retailer network that would allow users to collect Avios when shopping online through Avios eStores. 

Our Solution

With our Earn APIs solution, we helped them build successful eStores for British Airways Executive Club, Iberia Plus, Vueling Club and AerClub.

The Result

These eStores give users access to over 2,000 retailers across four key markets, allowing them to earn Avios while doing their everyday shopping online.  

IAG Loyalty required to go to market with a rebranded proposition across multiple airlines, within very restricted timelines, plus provide the scalability to achieve exponential growth of the member engagement YoY. 

With our off-the-shelf Earn APIs solution, access to over 5,000 retailers worldwide, plus affiliate know-how and digital marketing fundamentals, we helped them build successful eStores.

IAG Loyalty

Program 
40%
YoY growth on commission generated via our merchant network
120k+
Avios collected every hour
£200m+
Spend by members in their online shopping