The Aim
Virgin Red’s ambition is to become the go-to rewards program for everything Virgin and beyond, attracting new customers through exclusive and relevant offers and making it easy to earn and spend Virgin Points – points which never expire.
Our Solution
Through Earn’s Headless API (HAPI) solution, we were able to provide 45 key retailer offers at the ATL launch of Virgin Red, where members could earn across a range of online merchants through simply clicking through on the app or website.
The Result
Virgin Red has been able to add a number of earn opportunities to its rewards program and select brands that perform well, align to its brand values, and gives its members a range of different options.
Virgin Red wanted to have offers that matched its goals, brand and broad member profile to ultimately drive sales, revenue and repeat member engagement through points accrual while maintaining total creative control of their app and website. Additionally, they wanted to remain the first point of contact for customer service while still having the opportunity to raise queries to Valuedynamx if further support was needed.
Through our Earn’s Headless API (HAPI) solution, we were able to provide 45 key retailer offers at the ATL launch of Virgin Red, where members could earn across a range of online merchants through simply clicking through on the app or website. Using the HAPI technology, Virgin Red was able to design the app and website and pull in offer content via API. And all Earn store features, including new developments and security measures, are available for Virgin Red to use at the drop of a hat. Virgin Red also has access to our large base of merchant partners and generate revenue through commission paid by merchants.
By working with Valuedynamx, Virgin Red has been able to add a number of earn opportunities to its rewards program and select brands that perform well, align to its brand values and gives its members a range of different options.
