Press Releases

Valuedynamx is celebrating the first anniversary of their global partnership with Expedia Group. The partnership expanded travel redemption offers for Valuedynamx’s loyalty program partners and their customers,enabling loyalty program partners across industries to engage their customers with flexible reward currency redemption via Expedia’s global network of lodging partners. In the last 12 months, Valuedynamx has experienced a 20% growth in bookings in this category through the enhancement of its Travel Redemption program, which now enables real-time redemption for travel bookings at Expedia’s more than 700,000 hotel and other accommodation properties worldwide. This expanded offering ensures that customers engaged in loyalty programs experience a new level of choice when it comes to reward redemption.

With consumers looking for ways to maximize their everyday spending, shopping through their reward programs remains a consistent strategy. Through the partnership with Expedia Group, Valuedynamx has expanded its travel redemption portfolio, offering better value and increased choice in alignment with the ongoing consumer demand for travel. Loyalty program customers can leverage their earned reward points for travel bookings with Expedia Group through Valuedynamx’s Travel Redemption program. Loyalty members can book lodging from Expedia Group’s extensive global supply and gain access to Expedia Group’s Member Only Deals – special rates offered by the company’s hotel partners to loyalty members - to tap into savings.

“We are thrilled to see such a significant increase in bookings as a result of the expansion of our travel redemption offerings through this exciting partnership with Expedia Group, a strategic move aimed at empowering our valued loyalty program partners,” said James Berry, Managing Director at Valuedynamx. “Addressing the growing demand for flexibility and choice in redeeming reward points, this enhancement perfectly aligns with our commitment to driving customer engagement among our loyalty program partners. By diversifying our travel redemption options, we not only help our partners to cater to customers’ desires but also streamline the redemption process for a faster and more accessible experience. This approach enables our customers to seamlessly utilize points for personalized travel rewards, fostering both customer satisfaction and revenue growth.”

“At Expedia Group, we’re always finding new and innovative ways to help our global network of B2B partners build loyalty with their customers,” said Carolina Cabero, vice president of Commercial Partnerships at Expedia Group. “The integration with Valuedynamx and our industry-leading Rapid API solution has enabled them to meet the increasing consumer demand for flexible reward redemption options. We are happy to have seen strong outcomes so far and look forward to our continued partnership.”

New partnership aims to offer more Nectar rewards for customers, while streamlining processes for brands

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition program, today announces the launch of a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalized offer networks, Valuedynamx, in a move that dramatically scales up its network of affiliate partnerships and enhances value to both Nectar customers and brands.

Nectar’s existing eShops proposition, launched over a decade ago as ‘Nectar eShops’, enables Nectar customers to collect points online by shopping with a pool of more than 300 participating advertisers, from B&Q to Just Eat.

Nectar360’s partnership with Valuedynamx makes Nectar eShops more accessible to brands by simplifying onboarding and previously complex operational processes, and provides a scalable and flexible foundation to build even more value for Nectar customers in future.

It immediately increases the number of participating retailers to more than 600, including new additions such as Apple, TUI, Disney+ and Screwfix, and offers hugely enhanced opportunities for brands seeking to engage Nectar’s 19.6 million customer base.

The collaboration also signals Nectar’s renewed commitment to the eShops customer experience, providing not only a far broader choice of brands and a streamlined experience, but also a more generous range of offers and rewards, helping collectors to boost their points balance simply by shopping with their favorite brands.

Upgrades include fresh investment in CRM and post-transaction communication capability, introducing confirmation emails and pending status updates, as well as other UX improvements to enhance the customer experience.

Amir Rasekh, Managing Director of Nectar360, says: “We are committed to driving value in partnership with the UK’s most-loved brands and customers, and excited to be working with Valuedynamx on this significantly enhanced reboot of Nectar eShops. The valuable operational work we have done together paves the way for brands seeking to deliver targeted promotions to Nectar customers, while greatly improving the experience for our customers.

He adds: “Nectar eShops is a popular way for our collectors to boost their points balance by shopping with their favorite brands. However, our new partnership with Valuedynamx enables the Nectar currency to be used by even more brands to drive customer acquisition and retention, while rewarding our collectors on even more of their online spend. Together, we are creating a more consistent and rewarding customer experience, while improving our program’s management of multiple affiliate networks and partnerships - making eShops more visible, accessible and attractive to a wider audience of both customers and brands.”

James Berry, Managing Director at Valuedynamx, adds: "We’re delighted to be working alongside Nectar360 to drive value for all parties utilizing our network of partners. We are completely aligned with Nectar360’s passion and expertise for delivering personalized rewards for the benefit of customers and brands. Through this partnership we will increase the reach and accessibility of Nectar’s eShops proposition for advertisers while improving the shopping experience for customers."

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty program participants more choice to redeem their points for aspirational or everyday purchases from brands they love, and opportunities to use their points more often for smaller-dollar options.

Pay with Points empowers loyalty program members to redeem their points for currency (e.g., eGift cards) from hundreds of carefully curated, popular merchant and restaurant brands (e.g., fashion, technology, food and beverage, travel and experiences)—even if those brands are not the ones through which they have earned points. It also drives more frequent loyalty program participation and brand engagement along the way. The fully digital program delivers reward currency in real time for frictionless redemption and spending experiences in-store or online.

“Our new Pay with Points solution is a more robust redemption option for the loyalty industry, and delivers optimal value for consumers, our clients and our partners. Research continues to show that shoppers are actively seeking out deals—particularly loyalty points offers—to help offset inflation and other economic challenges, so this solution could not be more timely,” said Kelli Hobbs, VP, Head of US Business Development at Valuedynamx. “People value flexibility and choice in their rewards, and appreciate being able to use their rewards the way they want. Pay with Points optimizes loyalty program participation for consumers, and will help businesses capture and captivate their target audiences as brand loyalty wanes.”

Pay with Points solves for common pain points consumers often associate with reward programs because it enables loyalty program members to select their own rewards based on their personal preferences. The exchange and redemption process is quick and simple, and it includes lower redemption thresholds so members have more opportunities to earn and spend. For instance, it may take a long time for a consumer to earn enough points through an airline loyalty program for a free flight. But having the option to redeem those airline loyalty points for lower-cost options from other brands provides greater choice and delights customers.

Additionally, Pay with Points eliminates friction for reward program managers looking to drive engagement and program ROI within well-established or emerging programs that reach a broad customer base. The range of reward options fit a wide breadth of member preferences, and members can access their balance regularly from just about anywhere—cultivating relationships and reducing the risk of participation dormancy. The frequent engagement opportunities help drive brand affinity and customer lifetime value, broadening brand reach, driving incremental spend and opening up cross- and up-sell engagement opportunities.

Thanks to its extensive global network of retail and card provider partners, Valuedynamx offers real-time program functionality seamlessly delivered locally, regionally, nationally or internationally.