James Berry

Responsible for leading a global team to meet our strategic and commercial goals, James brings a wealth of knowledge and delivers high-performing loyalty solutions that enhance revenue opportunities for our clients globally.  

James is an experienced leader in the loyalty, marketing and e-commerce industries with a strong record in managing the loyalty commerce business for Collinson. His loyalty and e-commerce expertise spans 20 years having developed and delivered earning and redemption solutions for clients across multiple markets and geographies.