Loyalty Expert Brings 25 Years of Experience to Drive Strategic Growth and Strengthen Valuedynamx's US Presence
Valuedynamx is pleased to announce that MB Bell has joined the company as Senior Advisor, focusing on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB is set to play a key role in shaping Valuedynamx’s strategy and further expanding its presence in the U.S.
“I’m eager to join Valuedynamx at such an exciting time in the loyalty commerce space,” said Bell. “The market is ready for forward-thinking reward solutions that not only drive deeper engagement between loyalty programs and their members but also complement and foster long-term, meaningful relationships between brands and consumers. As someone who has personally earned over 500,000 rewards points, miles, and cashback just through everyday shopping, I have a true passion for loyalty commerce and a firsthand understanding of their power to create lasting value.”
Throughout her career, MB has developed a deep expertise in loyalty commerce, having held prominent roles across both affiliate and publisher networks. She managed loyalty publishers at BeFree and shaped merchandising and advertising strategies at Schoolpop and Upromise. Prior to joining Valuedynamx, MB served as VP of Partnerships at Cartera, where she oversaw strategic account management and led business development, compliance, and vendor management initiatives for major clients including American Airlines, United Airlines, and Chase.
“MB’s vast experience in loyalty and her strategic insight into the affiliate and client ecosystems make her a perfect fit for Valuedynamx as we continue to accelerate our growth in the U.S. market,” said Mark Jackson, Managing Director of Valuedynamx. “Her deep understanding of the loyalty space, combined with her proven track record, will help us drive innovative solutions and deepen relationships with key partners.”
For more information about Valuedynamx’s loyalty solutions, visit Valuedynamx.com.
