MB Bell

MB Bell is a Senior Advisor at Valuedynamx, focusing on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce.

Over the years, she’s tackled roles across both affiliate and publisher networks –managing loyalty publishers at BeFree and shaping merchandising and advertising strategies at Schoolpop and Upromise.

Before joining Valuedynamx, MB served as VP of Partnerships at Cartera, collaborating with major clients like American Airlines, United Airlines, and Chase, spearheading business development, compliance, and vendor management initiatives.

MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades.