Guy Deslandes

Guy is SVP Commercial at  Valuedynamx and brings over 30 years’ experience working in customer loyalty and partnership marketing.

He joined Collinson in 1994 and shortly after moved to open and run our office in Dubai. Upon returning to the UK he managed the EMEA loyalty agency as Regional Director before moving to head Collinson’s Travel Enhancement division delivering lifestyle benefits to hundreds of banks around the world.

Guy has specialized in loyalty commerce since 2010 working with many airlines, hotels and banks around the world who deploy Collinson’s earn and redemption solutions.

Guy joined us from Virgin Atlantic prior to which he held roles at Avis and Saatchi & Saatchi Advertising.