Colin Evans

The Founder and Chairman of Collinson, Colin is the driving force behind many firsts in travel and loyalty. He established ICLP, the first dedicated international loyalty agency. He launched the first independent global airport lounge access program, Priority Pass. Later, Columbus Direct was the first in the UK to sell travel insurance direct. In 2020, Colin created Valuedynamx to be a leading global provider of personalised, targeted, data-driven omnichannel purchase rewards. Today it has Financial Services and Travel clients on five continents.  

Colin has been recognized with awards such as Loyalty Magazine’s Personality of the Year 2017 and the Loyalty Lifetime Achievement Mega Award in 2011.   

He is committed to driving innovation, leading product and strategic development. When making investments in start-ups and scale-ups, Colin offers not only financial support but mentoring and strategic guidance.