Other Podcasts

Rewriting the Rules of Banking Loyalty

Retail banking competition is becoming less about which bank a customer chooses and more about the role each bank earns in their financial life. As traditional banks modernize and digital challengers broaden their propositions, the lines between the two models are beginning to narrow.

In this follow-up conversation with Bill Hanifin of The Wise Marketer, our VP of Commercial, Financial Services, Campbell Shaw, examines how that shift is playing out across the UK and Europe. They explore Revolut’s move into points-based rewards, ING’s expansion into shopping and commerce, the digital-first growth of Chase and Citi, and Lloyds Bank’s evolving rewards proposition. The discussion also looks at how banks are moving toward more personalized, value-led rewards and strategic partnerships, and why wallets and mobile banking apps could play a much broader role in commerce and everyday life in the years ahead.

Interested in exploring what this could mean for your loyalty strategy? Connect with Campbell Shaw here.

Loyalty In Banking: From "Top of Wallet" to "Top of Mind"

Customer loyalty in financial services is evolving. Traditional card programs focused on driving spend and securing “top of wallet” status. Today, banks and fintechs need to go further, creating meaningful engagement that keeps their brand relevant in an increasingly competitive market.

In this conversation with Bill Hanifin from The Wise Marketer, Campbell Shaw, VP Commercial – Financial Services at Valuedynamx, shares his perspective on how loyalty strategies are moving beyond purely transactional rewards towards more personalized, data-led experiences. He discusses the growing role of merchant-funded rewards, card-linked offers and strategic partnerships in helping financial institutions deliver real value to customers while driving measurable commercial results.

For financial institutions looking to strengthen customer relationships and stand out in a crowded market, loyalty is becoming a powerful lever for building engagement and long-term value.

If you’d like to discuss your loyalty strategy in more detail, connect with Campbell Shaw here.

Leaders in Customer Loyalty | Our Perspective on the Forces Redefining Loyalty in 2026

As loyalty programs move into 2026, brands are confronting a fundamental shift. Points, miles, and introductory bonuses still matter, but they no longer guarantee relevance or emotional connection. In this interview with Loyalty360, Eileen Peacock, SVP General Manager, Valuedynamx U.S., shares her perspective on how transparency, experiential value, and ongoing engagement are reshaping loyalty strategy.

The Data Strategy Show - Season 3, Episode 14: Jean Perez

Jean Perez, a dynamic leader in data and analytics with a passion for AI innovation in financial services and loyalty industries, brings her expertise to The Data Strategy Show. In this insightful episode, Jean unpacks how data science, predictive modeling, and AI-driven recommendation engines are transforming customer engagement and profitability. From open banking initiatives to ethical data governance, she shares real-world strategies for navigating complex regulatory landscapes and harnessing machine learning to uncover growth opportunities.

Creating Next-Gen Value Exchanges for Loyalty Program Members

James Berry, Managing Director, Commercial at Valuedynamx was interviewed by The Wise Marketer, where he shared insights on how brands can meet the challenge of rising customer expectations. He shares that by taking an ecosystem approach that enlists the cooperation of merchant partners and platforms, and by leveraging AI and ML technologies, brands can deliver personalized offers and rewards in a way that can be described as Next-Gen value exchanges.