Other Podcasts

Creating Next-Gen Value Exchanges for Loyalty Program Members

James Berry, Managing Director, Commercial at Valuedynamx was interviewed by The Wise Marketer, where he shared insights on how brands can meet the challenge of rising customer expectations. He shares that by taking an ecosystem approach that enlists the cooperation of merchant partners and platforms, and by leveraging AI and ML technologies, brands can deliver personalized offers and rewards in a way that can be described as Next-Gen value exchanges.

How to Engage and Reward Program Members: hear from Valuedynamx and IAG Loyalty

Hear from James Berry, Managing Director at Valuedynamx and David Moritz, Head of Product from IAG Loyalty discuss how Valuedynamx has helped IAG Loyalty to engage and reward their members by using relevant data insights and personalization to deliver seamless customer experiences to not only increase the value and relevance of their program but also increase customer engagement.

Discussion covers:

- How to engage and reward loyalty program members everyday and increase the value and relevance of your program

- How to use everyday rewards to drive engagement and status earning

- How to maximize participation and commercial ROI by leveraging the latest innovations and understanding how and where this is executed through multiple customer experience touchpoints