Let's Talk Loyalty

IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty

As one of the first and most popular loyalty currencies in the world, IAG Loyalty Ltd’s Avios program boasts over 35 million members across some of the globe’s biggest airlines, including British Airways, Aer Lingus, and Iberia – which, together, carry over 118 million passengers every year.

In this episode, IAG Loyalty’s CEO Adam Daniels shares the expected and unexpected changes brought about by the COVID-19 pandemic, discusses the major behavioral shifts in how consumers, retailers, and banking partners use Avios points, and how Avios is also driving employee loyalty through IAG’s ‘Get Fit With Avios’ initiative.

Everyday Loyalty - Connecting Customers, Members and Merchants

In this episode, James Berry, Commercial Director of Valuedynamx at Collinson, shares the game-changing concepts that all loyalty professionals must know, including emerging technologies such as NFTs and cryptocurrencies, along with the latest innovative strategies for targeting post-pandemic consumers.

In this episode, James also discusses the latest dramatic changes in consumer behavior, as well as how Collinson successfully connects programs, consumers, and merchants to ensure loyalty programs become (and remain) increasingly relevant in people’s everyday lives.

Expedia Partnership Enhances Valuedynamx Proposition

It’s more important than ever to have true insight into emerging travel trends and discover the innovative ways that loyalty programs are differentiating their brands in a saturated market.

We’re delighted to have been given the opportunity to talk to Paula Thomas on her Let’s Talk Loyalty podcast featuring Alice Wynne, Commercial Product Manager at Valuedynamx, and Carolina Cabero, Vice President of Commercial Partnerships for the Expedia Group in Spain to discuss the dynamic partnership between Valuedynamx and Expedia and how by working together we’re able to enhance loyalty programs globally.

Driving relevant rewards in the global travel loyalty market with Valuedynamx

Want to know why airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios?

In this Let's Talk Loyalty podcast, James Berry, Managing Director at Valuedynamx shares his insights around revolutionizing loyalty. He shares his views on understanding Gen Z preferences, the importance of leveraging loyalty programs for social impact, the latest tech trends in Open Banking as well as our recent partnership with Nectar360, highlighting the importance of having the right partner to enable growth.

Mastering Loyalty Commerce: Insights from Valuedynamx

In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce.  MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades just by shopping.

Today we will be learning about her favorite books and loyalty programs, highlights and key learnings from the programs she has worked on and all about Valuedynamx.

This episode has also been published as a video on Loyalty TV, which you can watch here.