Leaders in Customer Loyalty | Our Perspective on the Forces Redefining Loyalty in 2026

As loyalty programs move into 2026, brands are confronting a fundamental shift. Points, miles, and introductory bonuses still matter, but they no longer guarantee relevance or emotional connection. In this interview with Loyalty360, Eileen Peacock, SVP General Manager, Valuedynamx U.S., shares her perspective on how transparency, experiential value, and ongoing engagement are reshaping loyalty strategy.