Creating Next-Gen Value Exchanges for Loyalty Program Members

James Berry, Managing Director, Commercial at Valuedynamx was interviewed by The Wise Marketer, where he shared insights on how brands can meet the challenge of rising customer expectations. He shares that by taking an ecosystem approach that enlists the cooperation of merchant partners and platforms, and by leveraging AI and ML technologies, brands can deliver personalized offers and rewards in a way that can be described as Next-Gen value exchanges.