Partnership expands opportunities for financial institutions to offer customers cash back when they travel
Valuedynamx, the leading provider of global loyalty commerce and personalized offer networks, today announced a new partnership with online travel loyalty services provider travel.win, which will provide travel-related cash back offers to financial institution (FI) customers through the Valuedynamx marketplace.
The Valuedynamx marketplace is provided through an Application Programming Interface (API) or white labelled, allowing bank customers to shop directly through their banking site or mobile app to take advantage of discounts they can trust, including discounts from large national retailers. With the Valuedynamx marketplace, brands become more relevant to customers by delivering curated offers and rewards in their preferred channels, media, and platforms. This innovative approach to delivering relevant solutions to customers makes this a timely partnership, facilitating the delivery of relevant travel offers as consumers are looking to travel again.
Through the new partnership, travel.win enables consumers to access unprecedented savings not available to the public, inclusive of access to over 800,000 hotels worldwide.
“Today’s small to medium-sized financial institutions are looking for ways to stand out in a very crowded space,” said Ted Mooney, Founder and CEO of travel.win. “At the same time, consumers are looking to get back to travel after staying close to home during the pandemic. By providing up to 20% cash back on travel to members, FIs are able to surprise and delight their members with cash back when they travel.”
Reducing travel costs
As part of the Valuedynamx marketplace offering, travel.win offers will retain the look and feel of a retail bank’s brand, and will allow end-users to enjoy a seamless online experience. Financial institutions will have flexibility to determine how much cash back to provide customers on travel transactions, while travel.win and Valuedynamx handle all operations including booking, customer support, payment processing, cancellations and refunds, reconciliation, payment of the cash back portion of booking, and performance reporting. Hotel focused offers, similar to those on popular booking sites like Travelocity and Expedia, will be available on the Valuedynamx marketplace beginning April 2022.
“Our strategic goal for the Valuedynamx marketplace is to create the most relevant consumer experience via a seamlessly integrated one-stop-shop for savings,” said Ed Wogan, Chief Merchant Officer, Valuedynamx. “We are excited to be partnering with travel.win and applying their innovative approach to delivering travel-related value. With a strong return to travel bookings, and consumers desire to travel again, this partnership is more relevant than ever as consumers plan reward-based bookings, including future travel. Ultimately, retail banking customers will have access to significant savings on travel related expenses, with funds put directly back into their accounts.”
