Inflation is causing shifting consumer behaviors and making families think a little differently about back-to-school shopping this year. A new NRF survey of nearly 7,843 Americans shows that parents are adopting price conscious back-to-school shopping habits, with 67% seeing higher prices when browsing for new clothes, school supplies and more.
According to the survey, consumers shared they will be adjusting their back-to-school shopping in the following ways:
- • 45% will be doing more comparative shopping online.
- • 45% will be shopping for sales more often.
- • 39% will be buying more store brand/generic products.
- • 34% will be doing more comparative shopping with ad circulars/newspapers.
Valuedynamx can help. Using transactional data, we connect merchant offers to deal-seeking shoppers through trusted communication channels.
Linked directly to shoppers’ credit or debit cards, card linked offers (CLOs) track purchases, not views, meaning you only pay for purchases made. And because they reward customers for shopping with you, they help to drive brand loyalty.